MERCANTILE & CO.
Privacy Policy
Last updated: October 23, 2026
Mercantile & Co. is operated by The Mercantile Antiques & Boutiques LLC (“Mercantile & Co.,” “we,” “us,” or “our”). We respect your privacy and are committed to protecting the personal information you provide to us.
This Privacy Policy explains what information we collect through our website, how we use it, and the choices available to you.
Information We Collect
Newsletter and Text Message Sign-Ups
When you voluntarily sign up to receive emails or text messages from Mercantile & Co., we may collect information such as:
- First name
- Last name
- Email address
- Phone number
We collect this information only when you voluntarily provide it to us, such as by completing a newsletter, text message sign-up form, or contact form.
We use this information to send you Mercantile & Co. news, store updates, event announcements, promotions, and other marketing communications that you have elected to receive.
We do not sell, rent, or trade your personal information. We do not use information collected through our marketing sign-up forms for purposes unrelated to Mercantile & Co. communications and marketing.
You may unsubscribe from marketing emails at any time by selecting the unsubscribe link included in our marketing emails.
You may opt out of marketing text messages at any time by replying STOP to a text message from us.
Email and text subscriptions are separate, optional choices. Consent is not a condition of purchase, submitting a vendor application, or renting a space. When text messaging is available, message frequency varies and message and data rates may apply. Reply HELP for help, or contact tal.info@mercantileandco.com. Submission-related text consent does not automatically include promotional messages. See our text-message terms.
Items Offered to Vendors
If you submit items through “Sell to our vendors,” we collect your name, email address, phone number, pickup area, item title, asking price, negotiability, additional information, and uploaded photos or videos. With your permission, these details appear in a listing for authorized Mercantile & Co. vendors, who may contact you directly about purchasing the items. The listing is not intended for public browsing. Do not include a precise home address or private documents in your submission. This submission does not enroll you in marketing. Mercantile & Co. does not purchase, consign, broker, or process these sales.
Employment Applications
If you apply to work with us, we collect the contact details, role preferences, availability, experience, résumé, and other information you submit. We use this information to review your application and contact you about employment opportunities. Applications and résumés are stored with our hosting providers and are accessible only to authorized personnel. Applying does not subscribe you to marketing communications.
Vendor and Back Office Information
Certain portions of our website are used internally by authorized Mercantile & Co. personnel for business and vendor administration.
When you submit a vendor application, we also collect the business and merchandise details, space preferences, photographs, and other information you choose to submit. We use these to review your application and communicate about it. Submitting an application does not automatically enroll you in newsletters or promotional text messages.
Authorized team members may enter or manage information related to our vendors and their agreements with Mercantile & Co., including contact information and lease-related or account information necessary to administer the vendor relationship.
Information maintained through our internal back office is used only for legitimate business purposes, including administering vendor agreements, managing vendor accounts, communicating with vendors, and operating Mercantile & Co.
Access to this information is limited to authorized personnel and service providers who require access in order to perform their responsibilities.
We do not sell, rent, or trade vendor information.
Website Hosting and Automatically Collected Information
Our new website and connected services use hosting, storage, and communications providers, including OpenAI Sites and Cloudflare for website hosting and storage and Brevo for connected email and messaging services.
Like most website platforms, our hosting providers may automatically process certain technical information when you visit our website, such as your Internet Protocol (IP) address, browser or device information, and information necessary for the security, operation, and performance of the website.
This technical information is processed through our hosting providers and their systems and is separate from the personal information you voluntarily provide to Mercantile & Co. through newsletter, text message, or other forms.
Cookies
Our website uses cookies and similar technologies as part of its hosting platform. Some cookies are necessary for basic website functions, security, reliability, and operation.
Depending on the features and integrations enabled on our website, additional cookies may also be used for functionality or website analytics.
We do not use cookies to sell your personal information.
You can control cookies through your browser settings and, when available on our website, through the cookie preferences provided on the site.
How We Store and Protect Information
Information submitted through our website may be stored through our hosting providers’ data storage systems, databases, file storage, applications, and related services. Some preview features may store drafts or preferences in your browser.
We take reasonable steps to limit access to personal information to individuals who need it for legitimate business purposes. However, no website, electronic transmission, or data storage system can be guaranteed to be completely secure.
Sharing of Information
We do not sell, rent, or trade your personal information.
Information may be processed or made available to service providers that assist us in operating our website and communications, such as our hosting providers and services used to deliver emails or text messages, including Brevo. These providers may process information only as necessary to provide their services.
We may also disclose information when reasonably necessary to comply with applicable law, regulation, legal process, or governmental request; protect our rights or property; or prevent fraud, misuse, or security threats.
We do not share mobile information with third parties or affiliates for their marketing or promotional purposes.
All the above categories exclude text messaging originator opt-in data and consent; this information won't be shared with any third parties.
Your Choices and Requests
You may request that we access, correct, update, or delete personal information that we maintain about you, subject to any information we are required or permitted to retain for legitimate business or legal purposes.
You may also withdraw your consent to receive marketing communications at any time.
To make a privacy-related request, contact us at:
Email: tal.info@mercantileandco.com
Mail: Mercantile & Co., 1802 Thomasville Rd, Tallahassee, FL 32303
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, business practices, technology, or applicable requirements.
When changes are made, we will update the “Updated” date at the top of this page. Material changes may also be communicated through the website when appropriate.
Contact Us
If you have questions about this Privacy Policy or how your information is handled, please contact:
Mercantile & Co.
The Mercantile Antiques & Boutiques LLC
1802 Thomasville Rd
Tallahassee, FL 32303
tal.info@mercantileandco.com